Year In Review 2021
Each year, from 2017 to 2021, the Todoist team embarked on a special endeavor—an end-of-year report uniquely tailored to each user. These reports served as personalized visual narratives, blending app statistics with storytelling to allow users to reflect on and celebrate their hard work and accomplishments.
2021 presented a unique set of circumstances. In the wake of a global pandemic that profoundly impacted productivity worldwide, it felt inappropriate to simply emphasize numbers and productivity. Recognizing the collective struggle and the need for a more compassionate approach, we shifted our focus towards contemplation and embracing a sustainable pace.
Inspired by the cyclical journey of a dandelion—a symbol of resilience and interconnectedness—we sought to encapsulate this ethos within our narrative.
The dandelion's journey became a metaphor for navigating through uncertainty and finding solace in the beauty of growth and change.
The illustrations tell a tale of travel and interconnectedness, intricately influenced by each user's unique numbers and data. Through this visual journey, we aimed to foster a sense of introspection and appreciation, encouraging users to embrace their individual paths and accomplishments with grace and mindfulness.
Design by Anaïs Mares
Animation by Heather Andrews